I initiated a project that delivered a new Visual Strategy for the DAKCS brand and its software suite. I led the efforts in researching target audience characteristics, comparing the competitive landscape, and understanding the company's core strengths and attributes. Using this research, I crafted a new company persona, reinvented the visual identity of the company and its core product, designed & developed new websites for both the company and its product, and redesigned countless marketing assets including banner ads, landing pages, sales assets, and more.
This new Visual Strategy became a key resource in subsequent projects to unify inconsistent design systems and to design a brand new product.