Onblay

Led the company through a major strategic pivot which resulted in the rebuilding of our core product and a 3x increase in revenue with over $2 million in new tour payments processed within two years.

Brandon Manship - Director of Product - Booking Software Design Project

At a glance

After recognizing profitability challenges with the Onblay Marketplace, we knew a significant pivot would be necessary. By leaning into our core strengths, I led the product team through a complete redesign of our flagship product. We rebranded from a peer-to-peer platform to a booking software system for professional tour operators.

The new system processed its first booking after one year of development. In the first 18 months of operation, the system processed over $2 Million in tour payments and increased Onblay's annual revenue by 3x.

Jan 2019 - nov 2021

VP of Product

Reservation Management System

In our conversations with professional tour operators, the number one complaint about their other reservation system was that it was hard to use. I led the design of a new system that was clear, modern, and extremely easy to use.

Brandon Manship - Director of Product - Custom Checkout Design Project

Customized Checkouts

For every professional tour operator using Onblay, we provided a customized checkout experience. Each checkout was designed to mirror the tour operator's existing website and brand. For the checkout to be effective, we had to fully understand what was required for each experience to occur. Determining tour availability considered countless factors such as time of day, time of year, number of permits available, gear available, guides available, and so on.