After recognizing profitability challenges with the Onblay Marketplace
, we knew a significant pivot would be necessary. By leaning into our core strengths, I led the product team through a complete redesign of our flagship product. We rebranded from a peer-to-peer platform to a booking software system for professional tour operators.
The new system processed its first booking after one year of development. In the first 18 months of operation, the system processed over $2 Million in tour payments and increased Onblay's annual revenue by 3x.